About

The Strategist Behind Your Growth

Aiswarya V

I believe good marketing starts with curiosity, not assumptions - I ask why before I ask how, and I dig into the market before I ever build a strategy. Numbers guide my decisions, but they don't replace judgement; I pair data with real context so every campaign has a reason behind it, not just a metric to chase. I'd rather tell a client the truth early than tell them what they want to hear, because transparency is what makes the work actually work.
Clarity matters more to me than cleverness - if people can't understand a campaign in three seconds, it's not ready. Every project gets the same level of attention: real research, honest reporting, and strategy built around who the brand actually is, not a template of who it should be.

Core values and Principles

Curiosity over assumptions. Research first, execute second. Every strategy starts with actually understanding the market — not templates, not guesswork.
Numbers don't lie, but they don't tell the whole story either. I pair data with context.
Honesty over hype. If something isn't working, I'll say so before the budget runs out. I'd rather tell you the truth than tell you what you want to hear.
Transparency with clients, always. No jargon-hiding, no inflated reports.
Adapt, don't panic. Markets shift — good strategy flexes with them.

Work Experience

Results-driven Market & Competitive Intelligence Specialist with 7+ years of experience across different industries. Expertise in market landscaping, competitive intelligence (CI), and strategic campaign execution.

Adept at converting complex data into actionable insights that assist business development, stakeholder engagement, and strategic decision-making. Skilled in cross-functional collaboration, data visualization, and trend analysis, with a proven ability to deliver intelligence that drives competitive advantage.

Analytical rigour with a strategic mindset to support organisational growth and market positioning.

ClinChoice - Marketing Specialist
Nov 2021-Apr 2026
Market research, competitive intel, email outreach campaigns, website analysis, and social media metrics.
TheraTraQ - Research Analyst
Dec 2019-Oct 2021
Secondary Intel from news and conferences for life science industry.
Springer Nature Technology Services - Market Intelligence
Jul 2016-Aug 2019
Tailored marketing and renewal strategies using usage, authorship, and citation data for 20 colleges for subscription
Ziff Davis - Research Analyst
Mar 2015-Jul 2016
Conducted B2B market analysis across North America and EMEA, improving lead quality by 35%.
Vodafone - Store Manager
Mar 2014-Oct 2014
Managed daily retail operations, ensuring target achievement and profitability.